World's First

Switchable Holographic Advertising Display

2D Mode → Hologram Mode

A breakthrough in display technology, this next-generation Hololuminescent™ Display (HLD) can switch between full-resolution 2D content and holographic 3D content on the same screen.

Designed to scale from compact displays to large-format signage.

Built as a bridge between existing display workflows and next-generation holographic presentation, including 86" and beyond.

Mode 01

2D Mode

Plays familiar digital signage and video content in full resolution, so teams can keep using the media workflows they already know.

Mode 02

Hologram Mode

Switches to dimensional 3D content designed to create high-impact moments in retail, events, and public spaces.

Built for

Retail, OOH, and Experience Design

A single display platform for everyday advertising environments where standard signage and holographic moments need to coexist.

One display. Two attention states.

The switchable prototype lets brands move from familiar 2D presentation into holographic 3D reveal moments without changing the physical screen.

Prototype display showing 2D advertising mode

Full-resolution 2D

Standard signage content remains useful for brand, product, and campaign messaging.

Prototype display showing hologram mode

Holographic 3D

Dimensional moments can be reserved for launches, reveals, hero products, and high-attention scenes.

Prototype updates

For retail media teams, OOH networks, experience designers, and partners evaluating switchable holographic advertising displays.

Get updates on the switchable HLD prototype
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