Our Story - Looking Glass Factory
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Our story

Looking Glass is a team of inventors, engineers, game devs, and out-of-work comedians chasing the dream of the hologram – specifically, the cinema dream of the hologram we were all promised in Star Wars, Iron Man, and Minority Report. Where groups of people can interact with floating 3D worlds without VR or AR headgear. We’ve recently made a couple breakthroughs that put that dream within reach, including the upcoming release of HoloPlayer One. Any fellow hologram hackers (or skeptics!) out there, come by our labs in Greenpoint, Brooklyn (the Home of the Hologram) and Hong Kong, see HoloPlayer One in person, and finally catch the hologram with us. The future depends on it!

Shawn Frayne

Co-Founder & CEO
  • 20 Best Brains Under 40, Discover Magazine
  • Popular Mechanics Breakthrough Award
  • Built holographic optical table out of two tons of sand in high school

Alex Hornstein

Co-Founder & CTO
  • Worked on a dozen inventions in 3D printing, concentrated solar energy, green packaging, rural solar electrification, and a toothbrush that brushes all your teeth at once

A brief history of Looking Glass

1935

Louis Lumière develops a process for projecting “cinema in relief,” and shoots several “stereo synthesis” demos in Paris. The market, however, is not yet ready for stereoscopic, or “3D”, cinema.

1995

Fifteen-year-old Shawn Frayne spends hours upon hours building holograms with The Holography Handbook. Achieves rudimentary success but curiosity prevails.

2013

Nearly 20 years later, Looking Glass Factory is founded by CEO Shawn Frayne, CTO Alex Hornstein, and a small team of engineers from Shawn’s previous company.

2014

Volumetric printing debuts at MakerFaire NYC and South by Southwest. Looking Glass sells 1,000 volumetric prints on an experimental basis, and continues to make them for good friends.

2015

L3D Cubes launch on Kickstarter. Over 700 units sell in one month, totalling $250,000 in sales. The Museum of Modern Art’s Design Store in New York calls the L3D Cube the “lava lamp 2.0.”

2016

Looking Glass Volume, the world’s first personal volumetric display. Beta program is a resounding success, as 3D digital content starts to make its way into real physical space.

2017

March: Looking Glass pieces together the final straws of the hologram puzzle, allowing direct touch and interactivity with floating digital content.

2017

August: Looking Glass unveils the first beta prototype of HoloPlayer One at Siggraph! First batch pre-production run sells out in under a month. The chase for the hologram continues…. Stay tuned!

Section Separator

Our Team

Shawn Frayne

Shawn Frayne

CEO

Alex Hornstein

Alex Hornstein

CTO

Alex D

Alex D

Unity Developer

Alvin L

Alvin L

Mechatronic Engineer

Andy Y

Andy Y

Sales Manager

Angela P

Angela P

Experience Designer

Angus F

Angus F

Lead Mechanical Engineer

Ben P

Ben P

Unity Developer & 3D Artist, Animator, and World Builder

Dez

Dez

Lead Software Architect

Fei Wong

Fei Wong

Technical Assistant

Indira A

Indira A

Unreal Developer

Jasper C

Jasper C

Unity Developer Intern

Kit L

Kit L

Assistant Engineer

Kyle A

Kyle A

Unity Lead

XiaYu L

XiaYu L

Assistant Electronic Engineer

Nikki C

Nikki C

Project Manager & Editor

Nolan F

Nolan F

Unity Developer & Friend of Pokémon

Oliver GB

Oliver GB

Unity Developer & Blob Wizard

Paul C

Industrial Design Lead & Volumetric Video Producer

Prachi A

Prachi A

Finance Manager

SamTin L

Lead Electrical Engineer

Simon P

Simon P

Unity Developer

TJC

TJC

Chief Hologram Evangelist & Lead Sound Designer

ZhengYan G

ZhengYan G

Production Engineer

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